Academic Identity

Vidwan-ID : 100087

Edit Profile


  • Dr Sreelata Jonnalagedda

  • Associate Professor
  • Indian Institute of Management, Bangalore
Publications 2011 - 2020

Publications

  • 7
    Journal Articles
  • 1
  • 1
  • 4

Citations / H-Index

130 Citations
5 h-index
112 Citations

Co-author Network

Expertise

Management

Structuring the price of innovative durable products, and understanding how bundles, retail prices and assortment choices influence consumer perceptions

Personal Information

Dr Sreelata Jonnalagedda

Female
Indian Institute of Management, Bannerghatta Road
Bangalore, Karnataka, - 560076

Experience

  • Associate Professor

    Marketing

    Indian Institute of Management, Bangalore

Qualification

  • Ph.D

Publications (7)

Powered by