Vidwan-ID : 56343



  • Dr Srinivas Prakhya

  • Professor
  • Indian Institute of Management, Bangalore
Publications 2008 - 2020

Publications

  • 5
    Journal Articles
  • 1
    Book Chapter
  • 1
    Review
  • 1
  • 5

Citations / H-Index

99 Citations
4 h-index
53 Citations

Altmetrics

2
1
3
55
2

Co-author Network


Expertise

Management

Marketing, Econometric Models of Consumer Behaviour, Direct Marketing, Decisions under Uncertainty, and Brand Choice Models

Personal Information

Dr Srinivas Prakhya

Male
Indian Institute of Management, Bannerghatta Road
Bangalore, Karnataka, India - 560076


Experience

  • Professor

    Marketing

    Indian Institute of Management, Bangalore


Qualification

  • Ph.D

    Tepper School of Business, Carnegie Mellon University, Pittsburgh, PA, USA